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Data analytics

Many companies have a link with Google Analytics, but do not look beyond the overviews that Google offers them. The amount of information Google Analytics offers can be overwhelming, making it unclear where to start. But the amount of data does not have to be a problem at all! The more data is available, the more information can be found about consumers, their behavior and your own website performance. The possibilities with Google Analytics are as broad as your own creativity. When the figures are examined professionally and effectively, it is possible to make powerful choices that ensure major progress in business results. 

Data analysis

How are we going to map this out?

Data analyse

The different data analytics areas

There is so much information in Google Analytics that it is sometimes unclear where it is best to start. At Marketing Division, the different layers of Google Analytics are analyzed separately and brought together into one large report. The different layers that are examined are the target group, acquisition, behavior and conversion. 

Target audience

Who is your target group exactly? Where do they come from? What are their interests and what technology do they use? We can answer all these questions. 


The demography, geography, interests and technology are aspects that we include within the target group analysis. 


After it is clear who your target group is, it is interesting to know through which channel they reached you.


Whether this is via a search engine, social media, references, direct approach or advertisements.


You know who your target group is and through which channel they reached you, but what do they think of your website?

Through behavioral analysis we map out what the behavior is of your visitors. For example, showing which demographic groups stay on your website longer or shorter.  Through which channels your visitors view the most pages or make purchases. This information allows you to make strategic choices to improve business results.


Ultimately, conversions are the most important for most companies. Once we have carefully carried out the previous steps, we can map out how your conversions are structured within the demographics and the online channels.

When it is clear what the differences are within gender, age, location, technology, interests, the different channels and their influence on conversions, then conclusions are drawn. What delivers the best results? The answer to this can be found in the analyses.


We will get back to you as soon as possible once we receive your question.

Bedankt voor de inzending!

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